Living with Psoriasis: My Personal Journey and Why I Joined Nopsor

For years, I searched for answers, relief, and hope—just like the millions of people around the world who battle psoriasis every day. Now, as the CEO of Nopsor, my mission is deeply personal.

It Started with a Rash

I was 15 years old when I first noticed skin lesions. Our general doctor dismissed it as a temporary rash, prescribing medication that provided short-term relief. But the problem wasn’t going away—it was just waiting to return.

By college, under the intense stress of exams, the itching on my calves became unbearable. I would scratch until I bled, not knowing what was happening to my body. Then, in my early 20s, stress from work triggered lesions on my face. A doctor misdiagnosed it as herpes and prescribed medication that, again, did nothing.

All the while, my father was silently battling psoriasis, but neither he nor his doctors knew what it was. It wasn't until a doctor started making connections between my symptoms and my father's struggles that I realized this wasn’t just a temporary rash—it was something much more complex.

A Journey Through Misdiagnosis and Frustration

For years, my condition would flare up and subside—until 2008, during the financial crisis and a high-pressure job, when my symptoms escalated. This time, my hands were covered in lesions.

A dermatologist in Florida diagnosed me with Dyshidrotic Dermatitis. My hands were so bad that he gave me a cortisone shot—and the next day, my skin was completely clear. It felt like a miracle.

But days later, it came back.

When I asked why, the doctor explained that cortisone is only a short-term fix—overuse could cause liver damage. Next, I was prescribed steroids that cost nearly $1,000 per treatment (even with insurance, I paid $100). The fine print warned of cancer risks. That was my breaking point.

I left that doctor’s office and began searching for alternatives.

I tried diets, UV therapy, and holistic treatments—but nothing worked. The worst part? I still didn’t have an official psoriasis diagnosis.

The Game-Changer: A Simple Conversation

Everything changed when I had a casual conversation with a UV technician. He asked about my medical history, and I mentioned that my father had psoriasis.

His response?

"Have you ever had a biopsy?"

I hadn’t.

That one suggestion led me to finally get the right diagnosis—I had psoriasis. But even with the correct diagnosis, finding the right treatment was still a battle.

That same technician, Gabriel Vaserstein, PA-C, at Skin and Cancer Associates in Florida, asked a question that would change my life:

"How is your father doing?"

I told him my dad was doing great. His next words would lead me to finally find a solution:

"Why don’t you try what he’s doing?"

That’s how I discovered Nopsor.

I called my father, learned about the natural formulations he had been using, and decided to try them for myself. After three months, my skin was clear—something no previous treatment, no expensive medications, and no painful therapies had ever achieved.

The Hidden Struggle: Psoriasis & Mental Health

Anyone who has psoriasis knows that the physical symptoms are only half the battle. The real struggle is mental and emotional.

The stares, the questions, the constant explaining—it wears you down.

I still vividly remember one of my lowest moments. While working at HP in Boise, Idaho, I reached out to shake hands with an employee, only for him to pull his hand away and ask:

"What is that?"

That one small gesture made me feel contagious, like an outsider.

Another time, I was presenting at a customer briefing in Palo Alto with top executives from both HP and Kaiser Permanente. As I sat waiting for my turn, I absentmindedly scratched my flakes onto the floor. When I stood up, I looked back and saw what looked like a layer of snow around my chair.

No one said anything—but I will never forget how I felt in that moment.

Why I Joined Nopsor

I have lived this journey—the frustration, the misdiagnosis, the failed treatments, and the emotional toll.

That’s why, when the opportunity arose to lead Nopsor as CEO, I knew it was more than just a business decision—it was a calling.

With 20 years of success in Mexico and thousands of people already experiencing real results, Nopsor has the potential to change lives on a global scale. My mission is to:

🔹 Bring Nopsor’s proven solutions to the U.S. market and beyond

🔹 Expand access to effective, science-backed skincare solutions

🔹 Create a community where people feel understood, not judged

🔹 Educate and empower others to take control of their psoriasis journey

For anyone out there who feels frustrated, hopeless, or unheard—I see you. I’ve been there. And now, I’m here to help make things different.

This is just the beginning.

Let’s connect. Let’s share our experiences. And let’s change how the world sees psoriasis—together.